FAQs

Straight Answers, Before You Reach Out

The questions we hear most before someone works with Afrikabase, organized by what you actually want to know.

Is This Right for My Business

What kind of business is this actually built for?

Afrikabase works with hospitality, tourism, and shipping & logistics businesses connected to Africa and the diaspora, places where customers reach out by website, WhatsApp, phone, or email, and where a missed or delayed reply costs real business.

We're small and already busy, do we need this?

Usually the businesses who need this most are the busiest ones. If inquiries are coming in faster than your team can track them, that’s the exact situation this is built for. Start with an Assessment, it’ll tell you honestly whether there’s a real gap worth fixing.

What if our problem isn't visibility or missed inquiries, something else entirely?

Then Afrikabase should tell you that. The Assessment exists to find the actual constraint, not to sell a predetermined solution. If the honest answer is “improve one internal process, no new system needed,” that’s the recommendation you’ll get.

What Actually Changes

What specifically improves after working with Afrikabase?

It depends on where the constraint is. If it’s visibility, the fix touches your website and how easy you are to find and trust, that’s Kova, Afrikabase’s website system. If it’s inquiry handling, the fix touches how inquiries are captured, routed, and followed up, that’s Rilay, Afrikabase’s inquiry and workflow system. Either way, the goal is the same: fewer missed opportunities, faster responses, better follow-up.

Do we still handle customers ourselves, or does this replace our team?

Your team stays in charge of every customer relationship. Afrikabase organizes the process around your staff, capturing inquiries, routing them to the right person, handling repetitive questions, so your team spends their time on conversations that actually need a person.

Pricing & Investment

How is this priced?

Pricing follows the scope of what’s actually being fixed, not a flat package. That scope is determined by the Assessment, not guessed upfront.

Why can't I get a number before the Assessment?

Because the price should reflect the actual problem, not a generic estimate. Two businesses in the same industry can have very different constraints, one might need a full website rebuild, another just needs inquiry routing fixed. The Assessment is what makes the number accurate instead of padded.

Getting Started

What happens after I request the Assessment?

You’ll get a clear walkthrough of your first 30, 60, and 90 days, see the full breakdown here.

How long until something is actually live?

Depends entirely on scope, a focused inquiry-routing fix moves faster than a full website rebuild. You’ll get a realistic timeline as part of the recommendation, not a generic promise.

Ongoing & Support

Who do we talk to once something's implemented?

Afrikabase stays involved through the Review & Optimization stage, then check-ins as needed. You’re not handed a system and left to figure it out alone.

What if something needs to change later, our business grows, or a process stops working?

That’s a normal part of running a business, not a failure of the original setup. Reach out and Afrikabase will assess what’s changed the same way it assessed things the first time.

Contracts & Data

Do we own our website and customer data?

Yes. Your website content and customer information belong to your business.

What if we want to stop working with Afrikabase?

Still have a question?

Start with the Customer Inquiry & Follow-Up Assessment, it’s the fastest way to get a real answer specific to your business.